“Naked Conversations” Blogging Tips - Part III
For the last couple of days I’ve written on some of my favorite blogging tips from the book “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” by Robert Scroble and Shel Israel. [You can read Part I and Part II of this series to catch up on the discussion.]
Again, the focus of the book is how businesses can relate to customers through blogs, but all of the major points are applicable to ministries as well.
I probably should have started with this, but I’m ending with it instead. If you’re still not convinced about the importance of “missions minded blogs,” here are the Six Pillars of Blogging according to Scroble and Israel:
- 1. Publishable. Anyone can publish a blog. You can do it cheaply and post often. Each posting is instantly available worldwide.
2. Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
3. Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build friendships unrestricted by geographic borders.
4. Viral. Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.
5. Syndicatable. By clicking on an icon, you can get free “home delivery” of RSS-enabled blogs. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last-generation method of visiting one page of one web site at a time looking for changes.
6. Linkable. Because each blog can link to all others, every Blogger as access to millions of other bloggers.
Six great reasons for ministries to start blogging! I’m such a believer in this technology, I’m installing my fourth and fifth blogs for my mission agency (Christ for the City International) this weekend.
If you’re in ministry, what do you think are some other “pillars” of blogging? What do missions blogs do well? What don’t they do well?
Thanks for joining the conversation!
